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TRUST

“Trust” is crucial for clients when selecting a manager for their investment assets. Ultimately, trust comes down to intent, “Does my financial advisor make decisions based on what’s better for me or for him/her?” An investor is right to feel concerned. A recent study showed that 87% of wealthy investors chose “confidence and trust” as the number one criteria in setting expectations for their financial advisors yet only 42% of women and 33% of men are ready to cede authority to their advisors.¹

Trust is such an important issue in the selection of a financial professional. The question is: How do you know who to trust? We think it’s pretty simple. In fact, here are the three questions you should ask any financial advisor:

• How do you select and deselect my investments?
• How do you get paid and how much?
• How do you monitor my investments?

The first question will show you if there is a repeatable process that is consistently applied. The second will show you whether they charge commissions or fees, whether the costs are appropriate and who provides their income (i.e. do they accept compensation from other financial service firms?). The third question tells you whether or not they closely monitor your investments. Below you will find our answers to those important questions.

How do you select and deselect my investments? StraightLine uses a very detailed process consistently applied using state-of-the-art institutional research tools to continually select and monitor investments.

How do you get paid and how much? Our only revenue is through the extremely competitive management fee that our clients pay. We do not receive commissions or compensation from any other financial firm, and as such are not biased in our selections in any way.

How do you monitor my investments? Since we manage hundreds of millions of dollars it is vital that our research lab constantly monitors the managers and the market using state-of-the-art institutional research tools..

¹ Source: George H. Walper Jr and Catherine S. McBreen, Spectrem Group. September 2006.

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